In celebration of FENDI’s 25th Anniversary of the Baguette Bag, the first Australian Pop-Up Concept opened at Chadstone – The Fashion Capital from November 14th to December 4th, 2022.
To launch this event, FENDI hosted a Cocktail Party on November 15th. Electric Collective was engaged to promote the 25th Anniversary Pop-Up and the Cocktail Party, aiming to drive awareness and store visits for the new collection. Our strategy included a comprehensive media and social approach featuring pre- and post-event editorial placements, social media coverage, and invitations for influencers, models, stylists, and editors to attend the cocktail event.
We collaborated with top-tier talent on a paid basis to generate social media buzz and organised talent dressing and store visits. Notable talent involved included Sophia Begg, Harvey Petito, Rozalia Russian, Olivia Calabio, Sammy Robinson, Petra Mack, Maxine Wylde and Nikki Thot.
To launch this event, FENDI hosted a Cocktail Party on November 15th. Electric Collective was engaged to promote the 25th Anniversary Pop-Up and the Cocktail Party, aiming to drive awareness and store visits for the new collection. Our strategy included a comprehensive media and social approach featuring pre- and post-event editorial placements, social media coverage, and invitations for influencers, models, stylists, and editors to attend the cocktail event.
We collaborated with top-tier talent on a paid basis to generate social media buzz and organised talent dressing and store visits. Notable talent involved included Sophia Begg, Harvey Petito, Rozalia Russian, Olivia Calabio, Sammy Robinson, Petra Mack, Maxine Wylde and Nikki Thot.
Electric Collective partnered with adidas Originals to host the influencer launch event for the SL 72 in collaboration with STYLERUNNER.
The event, held at Busby’s Bar in Paddington, connected with local creators in fashion, music, lifestyle, and culture, targeting style-conscious female consumers. We curated a strategic guest list that embodied the ethos of both brands, ensuring each attendee added value to the event.
To drive engagement, we facilitated the gifting of SL 72 sneakers to carefully selected VIPs, micro, and macro influencers, leveraging their social influence to amplify the campaign message. Our approach fostered authentic connections and high-quality content, enhanced by coordinating vouchers for 10 influencers to shop in-store for unique styling prior to the event.
The event, held at Busby’s Bar in Paddington, connected with local creators in fashion, music, lifestyle, and culture, targeting style-conscious female consumers. We curated a strategic guest list that embodied the ethos of both brands, ensuring each attendee added value to the event.
To drive engagement, we facilitated the gifting of SL 72 sneakers to carefully selected VIPs, micro, and macro influencers, leveraging their social influence to amplify the campaign message. Our approach fostered authentic connections and high-quality content, enhanced by coordinating vouchers for 10 influencers to shop in-store for unique styling prior to the event.
The Glenlivet’s 2022 campaign opened up the close-minded world of single malt whisky, by breaking down outdated whisky stereotypes, and appealing to progressive Australian and New Zealand connoisseurs.
Understanding the need for the campaign to have a spokesperson who embodied the convention of breaking rules, Electric Collective worked closely with Pernod Ricard and creative agency, Emotive to engage Academy Award Winner, Anna Paquin as the new ambassador of The Glenlivet in Australia and New Zealand.
The agency designed a targeted media approach to successfully build exposure for the campaign in both Australia and New Zealand, securing interview features with The Sun-Herald’s & The Sunday Age’s Sunday Life, Harper’s BAZAAR, DISH Magazine New Zealand and The Sunday Telegraph.
Understanding the need for the campaign to have a spokesperson who embodied the convention of breaking rules, Electric Collective worked closely with Pernod Ricard and creative agency, Emotive to engage Academy Award Winner, Anna Paquin as the new ambassador of The Glenlivet in Australia and New Zealand.
The agency designed a targeted media approach to successfully build exposure for the campaign in both Australia and New Zealand, securing interview features with The Sun-Herald’s & The Sunday Age’s Sunday Life, Harper’s BAZAAR, DISH Magazine New Zealand and The Sunday Telegraph.
Electric Collective had the honour of working alongside Australian fashion brand Ten Pieces during Fashion Week for three consecutive years, from 2017 to 2019. All shows were held at the iconic Bondi institution, Icebergs, providing a breathtaking backdrop to showcase the innovative and eclectic designs of Ten Pieces.
Electric Collective was engaged to create a seamless end-to-end guest experience. The agency created the guest list, managed the distribution of invitations, and oversaw RSVPs, to maximise attendance and ensure a high calibre of guests year after year. Electric Collective also worked closely with top-tier media publications to secure coverage of each runway show.
Electric Collective was engaged to create a seamless end-to-end guest experience. The agency created the guest list, managed the distribution of invitations, and oversaw RSVPs, to maximise attendance and ensure a high calibre of guests year after year. Electric Collective also worked closely with top-tier media publications to secure coverage of each runway show.
Romance Was Born, in collaboration with Australian Indigenous artist, Zaachariaha Fielding, debuted their highly anticipated resort ‘25 collection ‘The Nothing’ during Australian Fashion Week in May 2024.
Gallery 1 at Carriageworks in Sydney was full and the front row was filled with notable guests including celebrities, VIP guests, all key media titles, industry figures, creatives and influencers. Electric Collective worked closely with Romance Was Born to elevate the guest experience from beginning to end.
The agency expertly crafted the guest list, managed the distribution of invitations, and oversaw RSVPs, employing strategic personalised follow-ups to maximise attendance. Electric Collective also developed the seating chart and ensured a seamless check-in process on the night of the event, assisting guests with their allocated seating for a smooth and enjoyable experience, resulting in pre and post Fashion Week coverage.
Gallery 1 at Carriageworks in Sydney was full and the front row was filled with notable guests including celebrities, VIP guests, all key media titles, industry figures, creatives and influencers. Electric Collective worked closely with Romance Was Born to elevate the guest experience from beginning to end.
The agency expertly crafted the guest list, managed the distribution of invitations, and oversaw RSVPs, employing strategic personalised follow-ups to maximise attendance. Electric Collective also developed the seating chart and ensured a seamless check-in process on the night of the event, assisting guests with their allocated seating for a smooth and enjoyable experience, resulting in pre and post Fashion Week coverage.
Electric Collective was engaged by Creative Director and Designer, George Gorrow (previously Ksubi Co-Founder and Creator of The Slow in Bali) and his wife, Cisco Tschurtschenthaler to announce the launch of their ‘70s inspired surf club hotel in NSW’s Crescent Head; SEA SEA Hotel.
As part of the strategic media campaign, the agency managed and secured international publications to build global awareness, including Condé Nast Traveller UK, The New York Times Style Magazine, Tatler Singapore, China and Hong Kong, British GQ and Hötel Weekend. Locally, Electric Collective successfully announced the launch of the boutique hotel with a front cover feature of Australian Financial Review’s Life & Leisure.
As part of the strategic media campaign, the agency managed and secured international publications to build global awareness, including Condé Nast Traveller UK, The New York Times Style Magazine, Tatler Singapore, China and Hong Kong, British GQ and Hötel Weekend. Locally, Electric Collective successfully announced the launch of the boutique hotel with a front cover feature of Australian Financial Review’s Life & Leisure.
In September 2023, revered fashion brand, Song for the Mute opened the doors to its first Flagship store in Sydney, in the heart of Sydney’s CBD.
To celebrate and launch the store, Electric Collective was engaged to host a media preview for Sydney’s top-tier media followed by an official launch party where the invitation was extended to VIPs, influencers and creatives.
To celebrate and launch the store, Electric Collective was engaged to host a media preview for Sydney’s top-tier media followed by an official launch party where the invitation was extended to VIPs, influencers and creatives.
Electric Collective was engaged by Secret Sounds for the second year in a row to announce Harvest Rock II Festival’s celebration of South Australian excellence in music, food and wine. The second edition welcomed an unprecedented music talent line-up including Jamiroquai and Beck, a delectable food and beverage offering, and the inaugural Yes Chef Stage hosted by Jake Smyth & Kenny Graham of Mary’s infamy.
As part of the Secret Sounds campaign, Electric Collective executed a PR and Influencer Engagement program that announced Harvest Rock II’s line-up, introduced and leveraged the one-of-a-kind new concept, Yes Chef Stage and drove further awareness of the festival’s unique live music experience that tasted as good as it sounded. To support ticket sales and awareness on social media, the agency further developed an Affiliate Program, proactively identifying and establishing the relationship with aligned talent.
As part of the Secret Sounds campaign, Electric Collective executed a PR and Influencer Engagement program that announced Harvest Rock II’s line-up, introduced and leveraged the one-of-a-kind new concept, Yes Chef Stage and drove further awareness of the festival’s unique live music experience that tasted as good as it sounded. To support ticket sales and awareness on social media, the agency further developed an Affiliate Program, proactively identifying and establishing the relationship with aligned talent.
Electric Collective was engaged to lead the PR and Communications for the official launch of the Inner West Ale Trail, a collective of 18 hyperlocal, independent microbreweries spanning six Sydney suburbs – Marrickville, Enmore, Newtown, St Peters, Rozelle and Camperdown.
Throughout the Inner West Ale Trail project, Electric Collective secured high-tier editorial to announce the collective including broadcast with Channel 7’s Sydney Weekender, an international media hosting opportunity with Tourism Australia, and features across national newspapers and lifestyle & trade digital publications.
As part of the campaign, the agency managed a carefully curated media guestlist for the VIP launch event, including facilitating the attendance of The Hon MP Anthony Albanese to the exclusive evening.
Throughout the Inner West Ale Trail project, Electric Collective secured high-tier editorial to announce the collective including broadcast with Channel 7’s Sydney Weekender, an international media hosting opportunity with Tourism Australia, and features across national newspapers and lifestyle & trade digital publications.
As part of the campaign, the agency managed a carefully curated media guestlist for the VIP launch event, including facilitating the attendance of The Hon MP Anthony Albanese to the exclusive evening.
Electric Collective was engaged by Pernod Ricard and Sovereign Brands to produce and host an immersive and exclusive event to celebrate the global brand Luc Belaire’s introduction into the Australian market, and to build momentum among a gen-z audience as the number one sparkling wine choice for high-energy celebrations.
As part of the strategy and event concept, the agency proposed the event to be hosted in south Coogee’s legendary Crypto Castle to emulate Luc Belaire’s presence and affiliation with the high life of mansions and celebrity culture. The strategic choice of venue lent itself to localised and social content that would portray the brand as attainable luxury and reinforce this as the most highly anticipated and talked about party of the year.
The Luc Belaire VIP Mansion presented an opportunity for the brand to connect with 106 hyper-local creators, musicians, celebrities & key media. To compliment the strategy and event concept, Electric Collective were engaged to strategically work with five selected paid key opinion leaders to create social media amplification, drive social talkability and build brand desirability for Luc Belaire in the Australian market.
As part of the strategy and event concept, the agency proposed the event to be hosted in south Coogee’s legendary Crypto Castle to emulate Luc Belaire’s presence and affiliation with the high life of mansions and celebrity culture. The strategic choice of venue lent itself to localised and social content that would portray the brand as attainable luxury and reinforce this as the most highly anticipated and talked about party of the year.
The Luc Belaire VIP Mansion presented an opportunity for the brand to connect with 106 hyper-local creators, musicians, celebrities & key media. To compliment the strategy and event concept, Electric Collective were engaged to strategically work with five selected paid key opinion leaders to create social media amplification, drive social talkability and build brand desirability for Luc Belaire in the Australian market.
Electric Collective partnered with Jac + Jack to enhance brand awareness on social media through targeted influencer and talent dressing activities. This initiative built on existing relationships and engaged a vast social media audience, showcasing the effectiveness of our approach. Electric Collective leveraged our extensive connections with VIPs, celebrities, and both micro and macro influencers to ensure consistent messaging and momentum, driving brand awareness and creating compelling content across the social media landscape.
Electric Collective was engaged to promote the adidas x Gucci collection pop-up activation with key culture and fashion media at Pitt Street Mall in Sydney.
The bold and out of the box activation was an embodiment of the collection’s ’70s-inspired print and silhouettes. In attendance were adidas athletes including Ian Thorpe, Stephen Coniglio and Mimi Elashiry who battled it out in a game of table tennis.
Media in attendance ranged from digital to broadcast, making their way into the city to immerse themselves in the experience and be introduced to the adidas x Gucci collection.
The bold and out of the box activation was an embodiment of the collection’s ’70s-inspired print and silhouettes. In attendance were adidas athletes including Ian Thorpe, Stephen Coniglio and Mimi Elashiry who battled it out in a game of table tennis.
Media in attendance ranged from digital to broadcast, making their way into the city to immerse themselves in the experience and be introduced to the adidas x Gucci collection.
Mary’s Group (Mary’s, The Unicorn Hotel, P&V Wine & Liquor Merchants, Mary’s Underground and Liberty Hall) is proudly Electric Collective’s first client and has been a part of the agency for over a decade.
Along with delicious food, Mary’s Group is synonymous with music, having re-opened and re-invigorated three iconic live music venues in Sydney – The Lansdowne, Mary’s Underground, Liberty Hall and championing Sydney’s nightlife and culture. Their venues, along with Mary’s and The Unicorn Hotel are a live music haven, having a revolving door of live bands, musicians and artists playing.
Electric Collective has partnered with Mary’s Group throughout every step including new venue launches, festivals, event partnerships, music alignments and live performances, to successfully manage their PR and Communications.
Along with delicious food, Mary’s Group is synonymous with music, having re-opened and re-invigorated three iconic live music venues in Sydney – The Lansdowne, Mary’s Underground, Liberty Hall and championing Sydney’s nightlife and culture. Their venues, along with Mary’s and The Unicorn Hotel are a live music haven, having a revolving door of live bands, musicians and artists playing.
Electric Collective has partnered with Mary’s Group throughout every step including new venue launches, festivals, event partnerships, music alignments and live performances, to successfully manage their PR and Communications.
In celebration of Sydney WorldPride, the QVB launched a Pride campaign, officially renaming itself after five influential figures in the LGBTQIA+ community to honour their contributions to representation and change over the past 45 years.
Electric Collective supported the campaign by strategically pitching key information, campaign imagery, and talent interviews to major media outlets, including broadcast networks and lifestyle publications.
To further amplify the launch, Electric Collective organised an official Ribbon Cutting and Renaming Ceremony featuring David Henderson of Vicinity Centres, the Five Queens, and talent from the LGBTQIA+ community, including Kita Mean, The Veronicas and Matt Hey. The event culminated in a performance by the Sydney Gay & Lesbian Choir, which sang "Over the Rainbow."
We invited journalists and photographers to capture the ceremony, resulting in extensive media coverage across broadcast, radio, and digital platforms, enhancing awareness of the QVB x Sydney WorldPride campaign.
Electric Collective supported the campaign by strategically pitching key information, campaign imagery, and talent interviews to major media outlets, including broadcast networks and lifestyle publications.
To further amplify the launch, Electric Collective organised an official Ribbon Cutting and Renaming Ceremony featuring David Henderson of Vicinity Centres, the Five Queens, and talent from the LGBTQIA+ community, including Kita Mean, The Veronicas and Matt Hey. The event culminated in a performance by the Sydney Gay & Lesbian Choir, which sang "Over the Rainbow."
We invited journalists and photographers to capture the ceremony, resulting in extensive media coverage across broadcast, radio, and digital platforms, enhancing awareness of the QVB x Sydney WorldPride campaign.
Electric Collective partnered with creativity and design festival Semi Permanent, to build and manage a comprehensive media and influencer strategy that celebrated its monumental 20-year anniversary and return to Sydney with the Semi Permanent Sydney Festival 2022.
The agency designed a three-pronged approach for the campaign, with three separate program announcements, interviews and in-depth features with the Founders and festival talent, and an engaging media and influencer ticketing and hosting program.
A total of 91 placements were secured over the course of the four-month Semi Permanent project, with editorial highlights including a front-cover shoot and interview with Sunday Life and festival headliner, Karen Elson, a front cover and full-page article within The Australian and four-page article in RUSSH’s 100th print issue with Serwah Attafuah.
The agency designed a three-pronged approach for the campaign, with three separate program announcements, interviews and in-depth features with the Founders and festival talent, and an engaging media and influencer ticketing and hosting program.
A total of 91 placements were secured over the course of the four-month Semi Permanent project, with editorial highlights including a front-cover shoot and interview with Sunday Life and festival headliner, Karen Elson, a front cover and full-page article within The Australian and four-page article in RUSSH’s 100th print issue with Serwah Attafuah.
Taekwondo sneaker range. The goal was to enhance visibility and authentically raise product awareness leading up to the launch.
Electric Collective engaged and negotiated with nine carefully selected fashion influencers known for their unique style. This approach positioned the sneakers as the must-have item, utilising Instagram Reels, TikTok, and in-feed images.
As part of the campaign, Electric Collective formed a paid influencer partnership to create and share GRWM content in the lead-up to the Madison Beer concert in Sydney and the Listen Out Festival in Melbourne and Auckland. This initiative effectively showcased the Taekwondo sneakers and related adidas apparel, amplifying both global and local presence.
Electric Collective engaged and negotiated with nine carefully selected fashion influencers known for their unique style. This approach positioned the sneakers as the must-have item, utilising Instagram Reels, TikTok, and in-feed images.
As part of the campaign, Electric Collective formed a paid influencer partnership to create and share GRWM content in the lead-up to the Madison Beer concert in Sydney and the Listen Out Festival in Melbourne and Auckland. This initiative effectively showcased the Taekwondo sneakers and related adidas apparel, amplifying both global and local presence.
Electric Collective was engaged by Restaurateur and Entrepreneur, Maurice Terzini, in collaboration with Fridcorp and InterContinental Sydney Double Bay, to design and execute an all-encompassing media and communication strategy to launch The Bar.
Inspired by the great hotel bars of London, Rome, Paris and New York, Terzini brought back the glamour and sophistication to Sydney hotels with the iconic InterContinental Sydney Double Bay. As part of the project and strategy, Electric Collective secured interviews with Maurice Terzini and long form features with high-tier publications including Good Food, Delicious, Harper’s BAZAAR, Gourmet Traveller, InStyle Magazine, T Magazine Australia and Broadsheet.
The agency showcased The Bar’s unique and elegant food and beverage menu, the entertainment and the one-of-a-kind interior features, that all highlighted the decadence and exclusivity of the luxury destination
Inspired by the great hotel bars of London, Rome, Paris and New York, Terzini brought back the glamour and sophistication to Sydney hotels with the iconic InterContinental Sydney Double Bay. As part of the project and strategy, Electric Collective secured interviews with Maurice Terzini and long form features with high-tier publications including Good Food, Delicious, Harper’s BAZAAR, Gourmet Traveller, InStyle Magazine, T Magazine Australia and Broadsheet.
The agency showcased The Bar’s unique and elegant food and beverage menu, the entertainment and the one-of-a-kind interior features, that all highlighted the decadence and exclusivity of the luxury destination
Electric Collective partnered with Witchery to launch their exclusive capsule collection with KITX, “Towards a Sustainable Future,” at Sydney’s Vaucluse House.
The event brought together media, changemakers, models, influencers, and stakeholders for an intimate lunch and panel discussion on the collection and the brands' future. Hosted by author Lucianne Tonti, the panel featured KITX’s, Kit Willow and Simon Schofield.
Electric Collective developed the concept and coordinated with suppliers and talent to reflect the collection’s low-waste luxury ethos. The agency also dressed key attendees in the collection, developed the curated guest list and managed the invites, RSVPs, and seating arrangements.
The event brought together media, changemakers, models, influencers, and stakeholders for an intimate lunch and panel discussion on the collection and the brands' future. Hosted by author Lucianne Tonti, the panel featured KITX’s, Kit Willow and Simon Schofield.
Electric Collective developed the concept and coordinated with suppliers and talent to reflect the collection’s low-waste luxury ethos. The agency also dressed key attendees in the collection, developed the curated guest list and managed the invites, RSVPs, and seating arrangements.
Globally recognised nature brand, Unyoked connects thousands of people with the wilderness in a convenient and effective way. With over 100 locations in Australia, New Zealand and the UK, Electric Collective supported the pioneering nature-service company with a PR, Media and Influencer Engagement Strategy.
Over seven years, the agency successfully announced the launch of off-grid experiences across Australia and internationally, and managed strategies and communication for the Matthew McConaughey collaboration, the vinyl partnership with music company Future Classic and the published Unyoked Writer’s Anthology book release.
Over seven years, the agency successfully announced the launch of off-grid experiences across Australia and internationally, and managed strategies and communication for the Matthew McConaughey collaboration, the vinyl partnership with music company Future Classic and the published Unyoked Writer’s Anthology book release.
Electric Collective was engaged to develop and execute a strategic paid influencer campaign aimed at promoting The Galeries and QVB during Vivid. This tactical initiative by Vicinity Centres sought to recapture market share and increase visitation, spend, and dwell time at both locations.
The campaign featured a curated content series that celebrated The Galeries and QVB as vibrant hubs of new experiences, tastes, and indulgences and invited influencers to explore both centres during the "glow of golden hour," showcasing surprising and enticing experiences along the way.
With a focus on increasing foot traffic and spend, we implemented a diversified communication strategy centred around a paid influencer approach, targeting a diverse and inclusive audience. This strategy effectively drove engagement and awareness, resulting in increased social interaction and followers for The Galeries and QVB accounts.
The campaign featured a curated content series that celebrated The Galeries and QVB as vibrant hubs of new experiences, tastes, and indulgences and invited influencers to explore both centres during the "glow of golden hour," showcasing surprising and enticing experiences along the way.
With a focus on increasing foot traffic and spend, we implemented a diversified communication strategy centred around a paid influencer approach, targeting a diverse and inclusive audience. This strategy effectively drove engagement and awareness, resulting in increased social interaction and followers for The Galeries and QVB accounts.
Electric Collective was engaged by adidas Originals to host an iconic and unforgettable party at a key cultural destination with an established community in Sydney. The aim and brief of the event involved engaging the hottest venue with guests being key cultural leaders creating a collaborative event partnership and curating a unique event experience.
Managing all elements of the event, from the creative concept to production, photography, videography, and guestlist, our objective was to create an immersive experience that would generate significant buzz and execute one of the year’s most anticipated parties.
To drive engagement, the agency hosted a gifting suite for select micro and macro influencers and cultural leaders, ensuring strong attendance and social media coverage. We also shared event and photo booth images with VIP guests within 24 hours post-event to enhance their experience and encourage ongoing conversation.
Managing all elements of the event, from the creative concept to production, photography, videography, and guestlist, our objective was to create an immersive experience that would generate significant buzz and execute one of the year’s most anticipated parties.
To drive engagement, the agency hosted a gifting suite for select micro and macro influencers and cultural leaders, ensuring strong attendance and social media coverage. We also shared event and photo booth images with VIP guests within 24 hours post-event to enhance their experience and encourage ongoing conversation.
