Who we are
A CROSS-CULTURAL AGENCY THAT INTERWEAVES FASHION, LIFESTYLE, MUSIC, ART, DESIGN, AND CULTURE AUTHENTICALLY TOGETHER INTO OUT BRAND STRATEGIES AND EXPERIENCES TO CREATE IMPACTFUL AND MEMORABLE RESULTS FOR OUR CLIENTS.
A CROSS-CULTURAL AGENCY THAT INTERWEAVES FASHION, LIFESTYLE, MUSIC, ART, DESIGN, AND CULTURE AUTHENTICALLY TOGETHER INTO OUT BRAND STRATEGIES AND EXPERIENCES TO CREATE IMPACTFUL AND MEMORABLE RESULTS FOR OUR CLIENTS.
Electric Collective was spun into existence in 2014 by Ali Smyth, reflecting a kaleidoscope of music, art, fashion and culture.
Ali has earned her fierce reputation as the outsiders insider, providing her clients with influence and access to New and Legacy media, and unparalleled connections and relationships with cultural leaders, taste makers, icons and wild eyed dreamers.
Her passion, experience and heart is fused with a unique authenticity + is built on twenty years of experience and understanding.